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  • northwest

Office of the City Manager

  • Your Local Northwest Businesses

    Our target audience in this community-driven marketing effort for the Northwest business directory is the Northwest community itself, which may not be aware of the assets here in their own backyard, such as, mom-and-pop shops, local eateries, arts and culture, media establishments, technology and other neighborhood service businesses.

    Northwest Programs Division focuses on maintaining a healthy business environment, facilitating economic development and promoting youth programs for the area that extends from Rose Bowl Drive to Lake Avenue and from the 210 Freeway to Woodbury Road.

    The Northwest banner slogan installed on light posts in all commercial corridors “Northwest the Heart and Soul of Pasadena” refers to the area’s historic landmark districts, diverse population, arts and culture, strong neighborhoods and local businesses.

    Click Here To Begin Searching For A Business Near You