The function of the Northwest Programs Office is to maintain a healthy business environment in the northwest area of Pasadena and to facilitate redevelopment projects through the entitlement process in coordination with other departments.
We recognize that a healthy residential and business sector provides the resources necessary to sustain jobs and services for our citizens. Business attraction, retention and expansion of programs are successfully being implemented to improve the City's revenue base, create jobs for residents, and provide for the overall well being of the northwest business community.
City staff and the Northwest Programs Office work in conjunction with the Northwest Commission, and local officials to establish and maintain relations with business leaders through a variety of community plans to preserve and expand existing retail/commercial centers throughout the project areas serving local and neighborhood needs.
Northwest Pasadena continues to experience successful economic revitalization and rebirth with recent development projects that include: Fair Oaks Renaissance Plaza, Foothill Vocational Opportunities, Inc., CVS, Starbucks, Bryant Office Building, Heritage Square, Renaissance Court, Orange Grove Gardens, Heritage Court, with more projects proposed or currently under construction.
Additionally, the Northwest Programs Office plans and coordinates special activity programs that embrace the diversity of the Northwest community, such as "Lunch with the Future" at John Muir High School, Youth Ambassador Program, and other activities of great interest to area residents.
We are pleased to announce a beautiful addition to the Rotating Public Art Exhibition Program. A new, sustainable green space has been installed in the Playhouse District at Catalina Avenue and Union Street, surrounding Christie Beniston’s colorful sculpture entitled Topiaries. Transforming the previously unused parcel of land, the garden marks the successful collaboration among Cultural Affairs, the Departments of Water and Power and Public Works, and local residents who invigorated the site with the addition of rock swales and basins, drought-tolerant native plants, a new fence, benches, trash bins and picnic table.
Click here for photos of the site.
"Together...Everything is Possible" Dedication
On Saturday, June 10, a new public artwork was installed as a part of the City's Rotating Public Art Exhibition Program. The Program places public artwork in neighborhood locations throughout Pasadena and in each City Council District. Intended to expand the public's interaction and dialog about public art, the Program establishes permanent sites for exhibitions of temporary public art. The site at the southwest corner of the intersection of Washington Boulevard and Marengo Avenue was created as an exhibition location in 2011.
A new artwork was commissioned by the Arts and Culture Commission and the Cultural Affairs Division with the theme of "Community." Through a series of workshops, the artist LT Mustardseed worked with the Armory Center for the Arts and Northwest Pasadena youth to create a sculpture emblematic of community pride entitled Together...Everything is Possible.
The dedication event, held on June 22, acknowledged the installation of the artwork and the new public "Rain Garden." In early June residents participated in enhancement of the site by attending a hands-on Rain Garden Workshop, where they learned how to create a beautiful drought resistant oasis in their worn backyards and prepped and landscaped this garden area for a new public artwork. The Rain Garden received sustainable plantings graciously provided by Pasadena Beautiful.
This project is the result of a collaboration among the Cultural Affairs Division of the Planning & Community Development Department, Northwest Programs Office, the departments of Public Works and Water and Power, and MASH of the Housing Department. The Rain Garden provides a transformative landscape and tranquil setting for the new public artwork.
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