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Pasadena In Focus
Pasadena In Focus July-August 2014

Real Change Movement

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The public can help make “Real Change” in the fight against homelessness by supporting a new initiative, the Real Change Movement, the first of its kind in Los Angeles County.

Starting in August, specially marked donation stations will begin appearing around Pasadena in conjunction with a public outreach campaign that tells residents, merchants and visitors what the movement is all about.

The uniquely orange-colored meters will accept both credit cards and spare change. Instead of giving money to panhandlers, the public is being encouraged to use the meters to support programs that help solve homelessness.

It’s easy, it’ll make you feel good and you can rest assured knowing that your spare change can be combined with the donations by others to make “Real Change” in our community!

The logo design and color scheme were created by students at Art Center College of Design in Pasadena, who also came up with the innovative idea and campaign strategy. The students wanted to inspire the community to think about happiness in a more socially active way and to view the act of giving as an uplifting, positive experience.

So join the movement and become a Real Changer! You have the real power to help create lasting change through collaborative action.

The program is coordinated by the Flintridge Center in conjunction with the City of Pasadena, Art Center College of Design; County of Los Angeles, Supervisor Michael Antonovich; and several local sponsors, including the Playhouse District, Fuller Seminary and United Way.

For more information on the movement, meter locations, and how you can be a Real Changer, visit www.realchangemovement.org.