Pasadena In Focus
November-December 2012

Rose Bowl Update

DSC_1190Improvements completed as part of the Rose Bowl Stadium Renovation Project have earned high marks from attendees during the current UCLA football season where the much-needed changes are already being enjoyed.

The project’s goals have been to improve public safety, enhance the fan experience, maintain the Rose Bowl Stadium’s National Historic Landmark status, develop long-term revenue streams and improve stadium operations

Now, tens of thousands of fans have improved access to their seats thanks to eight wider tunnels in the end zone areas of the Stadium while credentialed sports media from across the country have updated work areas, including several tiered rows of desk space for about 150 reporters with improved field views, Internet access, closed-circuit monitors and adjacent break and interview areas.

On the floor above the sports writers, the coaching staffs and broadcasters for local and national TV, radio, Internet and cable also have new, modern booths. Nearby, Public Safety officials now have a larger, more efficient and tech-savvy command space at the top of the multi-story Rose Bowl Pavilion where they can watch over events and direct emergency resources as needed.

Officials with the Rose Bowl Stadium, the City and outside project managers are working to manage the highly complex, historic renovation of the beloved, 90-year-old landmark, which has risen in cost as construction has unveiled many unknown, pre-existing conditions. The project is currently estimated at about $180 million, not including deferred elements.

DSC_1158-copyThe Mayor and City Council, through the Council Finance Committee, are monitoring the higher than anticipated expenses and reviewing financial solutions consistent with the goal that the project and other Rose Bowl Operating Company revenues need to cover renovation costs.

Stadium and City Staff also announced Oct. 24 that the Local Hiring component of the project, has so far exceeded $10 million in total direct local economic benefit to Pasadena, including:

• Wages earned by the 161 Pasadena residents employed on the project have exceeded $883,000.

• More than $4.7 million has been paid to local subcontractors based in Pasadena.

• More than $3.4 million has been paid for goods and services purchased from Pasadena businesses.

As UCLA plays through its remarkable 2012 Season, some renovation work continues between games to help finish upgraded seating areas, suites and an identical multi-level press area at the north end of the Pavilion.

The progress completed has been amazing considering on-site work only began in early January, right after the 2012 Rose Bowl Game. The goal is to have the Stadium in great shape to showcase “America’s Stadium” to fans around the world for the 2014 Rose Bowl—the 100th Rose Bowl Game to be played—and then, just five days later, the BCS National Championship Game on Jan. 6, 2014

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