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Pasadena In Focus
May - June 2012

Electric Vehicles Generating Interest In Pasadena

EVMore than 200 Pasadena residents turned out at City Hall on March 31 for a chance to test-drive some of the newest electric cars, which are poised to make a comeback on the American vehicle market.

The Plug-in Electric Vehicle Fair and Workshop drew a mixture of the curious and the committed. The curious were able to kick the tires on a Chevy Volt, Nissan LEAF, Mitsubishi i-MiEV, Tesla, Coda, Toyota Prius Plug-in Hybrid, Ford Focus Electric and BMW Active-E. Dozens of committed EV owners arrived in their gas-free rides to share their enthusiasm with potential new drivers and rally support for expanding EV infrastructure. Even an all-original battery-powered horseless carriage from 1904 rolled up to the fair – whisper-quiet, of course!

During a standing-room-only presentation in City Council Chambers, experts answered questions about how to plug in at home and on the road, public and private investments in the EV infrastructure, federal tax incentives of up to $7,500, plus a $2,500 vehicle rebate from the California Clean Vehicle Rebate Program.

Pasadena Water & Power (PWP) also unveiled new electric rates for plug-in electric vehicles (PEVs). Residential electric customers with PEVs will now have the option to stick with the standard flat rate for electricity or sign up for exclusive “time of use” (or TOU) rates. Charging an electric vehicle is almost like adding a whole other house to the city’s power demand, so PWP wants to encourage vehicle charging at night so that there’s less strain on the electric grid. The TOU rates are lower at off-peak nighttime hours, and higher during on-peak daytime hours.

Learn more about the benefits of electric vehicles by watching video shorts of all the workshop presentations at www.cityofpasadena.net/EV.