Pasadena In Focus
January - February 2011

Rose Bowl Renovation Begins!

Unveiled the following year with a $272,198 price tag, the stadium soon made college football history. Legendary coaches Knute Rockne, Pop Warner, John McKay and Tommy Prothro knew the 50-yard line well. Clark Shaughnessy pioneered his innovative T formation here. Fifteen Heisman Trophy winners graced the field and eight Rose Bowl Game quarterbacks went on to NFL Super Bowls.

While the stadium is known internationally, it is our local community that has kept it alive, most recently with a $152 million commitment from the Pasadena City Council for a much needed renovation. With a colorful float in the 2011 Rose Parade, a group of leaders calling themselves Legacy Connections launched a campaign to raise $25 million, and the stadium’s major tenants – the Tournament of Roses and UCLA – have pledged their support.

Kicking off Jan. 10, the three-phase renovation project will expand public areas while improving and modernizing stadium amenities. The first phase calls for electrical upgrades, repairs and waterproofing for the south tunnels and concrete deck, new scoreboard and video board, energy-saving LED game information sign, advertising panels, and new foundation for the press box.

Work will continue through the football season but will not impact UCLA home games or the Rose Bowl Game.

Visit www.rosebowlstadium.com/renovation to see the proposed plans. For more information about the Rose Bowl Legacy Campaign, e-mail aokelley@rosebowllegacy.com or call 397-4147.

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