Office of the City Manager

Latino Heritage Parade, Celebration Saturday, Oct. 19, 2013

Latino Heritage Parade, Celebration Saturday, Oct. 19, 2013


PASADENA, Calif.—Be sure to attend the 15th annual Latino Heritage Parade and “jamaica” (celebration) on Saturday, Oct. 19, 2013, produced by Latino Heritage, a local organization that celebrates the history, arts, and culture of Latinos in the greater Pasadena area.  This free, fun-filled, family event—co-sponsored by the City of Pasadena—begins with a colorful, music-filled parade at 11:00 a.m., followed by the jamaica festival from noon to 4:00 p.m. 

More than 1,500 children, families and residents are expected to attend the parade and other festivities.  The parade begins on Los Robles Avenue, at Howard Street, turns onto Washington Boulevard and ends at La Pintoresca Park, 1355 N. Raymond Ave.  The post-parade festival is also at La Pintoresca Park. 

This year’s theme, “Celebrando los 15” (Celebrating 15), brings to life—with on-site activities and period re-enactors—what life for Latinos was like during 1912-1932 in the greater Pasadena area. 

Latino Heritage Parade Poster 2013 

Honorary Grand Marshal will be Dan Guerrero, producer, writer, author and son of the folk music legend and social activist, Lalo Guerrero.  The parade’s Community Grand Marshal this year is Alice Mijares; owner of Mijares Restaurant.  The recipients of this year’s Doña Eulalia Award, which honors Eulalia Pérez de Mariné, are Alex Schultz of the Visual Arts and Design Academy at Pasadena High School and Diane Walker, former Librarian at La Pintoresca Branch Library. 

Participating in the parade are Pasadena Unified School District (PUSD) students, community organizations, Folklorio groups, marching bands, equestrians and La Reina de Las Fiestas Patrias and Court.  This year, the PUSD All-District Middle School Marching Band also will appear in the Latino Heritage Parade. 

Free arts and crafts workshops are being provided by the Armory Center for the Arts, Latino Heritage, Marshall High School Puente students and the City’s Human Services and Recreation Department. 

The Latino Heritage Parade and jamaica are underwritten by private donations and sponsors, including the City.  Food trucks also will be on site. 

For information about the Latino Heritage organization, visit www.latinoheritagesgv.org.  For more information about the City of Pasadena, visit www.cityofpasadena.net or follow us on Twitter @PasadenaGov. 

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FOR IMMEDIATE RELEASE: October 7, 2013  #084-13 

NEWS MEDIA CONTACTS: Lisa Fowler, Human Services & Recreation Department, (626) 744-4732, lfowler@cityofpasadena.net, or William H. Boyer, Pasadena Public Information Officer, City Manager’s Office, (626) 744-4755, wboyer@cityofpasadena.net 



Posted: 10/15/2013 03:00:00 PM
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