ROSE BOWL BRICK CAMPAIGN ANNOUNCED FOR ICONIC STADIUM IN CELEBRATION OF 100TH GAME
PASADENA, Calif. – The Pasadena Tournament of Roses®, in a joint effort with Legacy Connections, is proud to announce the launch of the Brick Campaign at the Rose Bowl Stadium.
The Brick Campaign will allow fans of the Rose Bowl Game® and Rose Bowl Stadium to purchase personalized pavers and bricks that will be incorporated into the iconic plaza in front of Gate A, leading to the main entrance of the stadium.
“We are excited to invite college football fans to celebrate the 100th edition of The Granddaddy of Them All® one brick at a time,” said Tournament of Roses President, Scott Jenkins. “The Rose Bowl Game and its memories have touched so many lives from across the country for over a century and we feel this is a wonderful way for people to leave a legacy at the foot of America’s Stadium.”
There will be approximately 27,500 bricks as part of the mosaic design varying in size and finishing. Bricks will range in price from $100 to $425 with optional incentives including replicas and display cases. Fans can choose from text-only designs or text and logo options. Public sale will begin in August with project installation slated for April 2014.
The Brick Campaign will be co-managed by the Tournament of Roses Association and Legacy Connections, a non-profit fundraising organization comprised of community volunteers and private citizens committed to preserving the history of the Rose Bowl Stadium and ensuring its viability for decades to come.
On January 1, 2014, the 100th edition of the Rose Bowl Game will feature champions from the Big Ten and Pac-12 Conferences. For additional information on the Brick Campaign and how you can support the Rose Bowl legacy, please visit www.rosebowlbricks.com.
About the Pasadena Tournament of Roses®
The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, the Rose Bowl Game® presented by VIZIO and a variety of associated events. The Tournament’s 935 volunteer members act as ambassadors of the organization within the community and serve on one of 31 committees that ensure the success of the parade and game. Collectively, they contribute upwards of 80,000 hours of manpower each year. The 125th Rose Parade presented by Honda, themed “Dreams Come True,” will take place Wednesday, Jan. 1, 2014, followed by the 100th Rose Bowl Game presented by VIZIO. On Jan. 6, 2014, the Tournament also will host the 2014 VIZIO BCS National Championship at the Rose Bowl Stadium. For additional information on the Tournament of Roses please visit the official website at www.tournamentofroses.com.
For Immediate Release: Monday, July 15, 2013
Contact: Gina Lehe/Stephanie Montano (626) 449-4100