Office of the City Manager

Pasadena 21st Annual Chalk Festival and Police Department Classic Car Show, June 15-16, 2013

Pasadena 21st Annual Chalk Festival and Police Department Classic Car Show, June 15-16, 20


 PASADENA, Calif.—Join the free, fantastic family fun 10:00 a.m. to 7:00 p.m., Saturday and Sunday, June 15-16 for the 21st annual Pasadena Chalk Festival and the Pasadena Police Department Classic Car Show 10:00 a.m. to 3:00 p.m., Sunday, June 16.  Both exciting events happen at the fabulous Paseo Colorado, 280 E. Colorado Blvd., near the Pasadena Convention Center. 

Yes, it's Father's Day Weekend, and what better what to celebrate than a stroll past some of the coolest street art and hottest cars you’ll ever see! More than 500 artists from all over California create hundreds of murals in pastel chalk, using the pavement as their canvas—but you’ll think the images are 3-D!  

 Fantastic Chalk Murals from classical to whimsical, including masterpieces, abstract, portraiture, movie images and cartoon animation will be a feast for the eyes to behold.  Murals also extend across Green Street onto the Convention Center concourse.  

 There will also be a special Art Gallery & Silent Auction showcasing 200 original paintings where you can buy great affordable art—and a last-minute Father’s Day Gift—with all proceeds benefitting the arts and learning programs of Light Bringer Project, sponsors of the Chalk Festival!  Young children can enjoy making art and having their face painted in Kid's Chalkland.  

 And be sure to check out all of the hot, classic cars showcased along Green Street on Father's Day Sunday, June 16.  There will be dozens of hot rods and beautiful classics to satisfy any car hound.  Music, food booths, a raffle for a helicopter ride benefitting the Police Activities League, plus lots more will make for a perfect Father’s Day adventure. Green Street between Marengo Avenue and Los Robles, between Paseo Colorado and the Pasadena Convention Center will be closed June 16 for the Car Show display area.

 And if you get hungry? Consider having tacos and a chilled drink in the El Cholo Cantina providing nice al fresco seating to watch the action, with a portion of the proceeds also benefitting Light Bringer Project.  If you want something different, Paseo Colorado also offers a great selection of restaurants, cafes, plus unique retail shops, the ArcLight Movie Theater and more!!   

Admission Cost to both events is absolutely FREE! Bring the Family    

 PARKING: Parking is available at many locations near the festival.  Paseo Colorado recommends parking in one of the following garages:  Marengo Parking Structure located on the corner of Marengo Avenue and Green Street; or the Los Robles Parking Structure located on the corner of Los Robles Avenue and Greet Street.   

There is also subterranean parking below the Paseo Colorado with entrances on Colorado Boulevard and on Green Street. Parking is free for 90 minutes and the rates are $1.50 per half hour, with a daily maximum of $6.00 with validation. 

For more information about the Chalk Festival go to www.pasadenachalkfestival.com or call (626) 795-8891.  Or go to www.lightbringerproject.com. 

Chalk Festival 2013 pic 2 

PUBLIC INFORMATION  Call 626-795-8891 or visit www.pasadenachalkfestival.com. 



 Chalk Festival pic 4 



Saturday, June 15 

          10:00am       Artists will begin creating chalk murals 


Sunday, June 16 

          12:00pm                 At least 100 murals are expected to be completed 

          2:00pm                   At least 125 murals are expected to be completed 

          3:00pm                   At least 151 are expected to be completed 

          7:00pm                   Artist awards 

Car Show 2013 logo 



Chalk Festival 2013 main full size 



MEDIA CONTACT: Donald Wilson  dwilson@mcraigassociates.com (310) 899-2900-office 

(310) 428-4730 – cell (Sunday onsite contact) 

Deborah Blackford blkfrd@earthlink.net (951) 532-8814 –cell (Saturday onsite contact) 



*Hundreds of live artists creating life-size chalk murals  

*Hundreds of colorful murals on display 

*Thousands of visitors 




 21stAnnual Pasadena Chalk Festival Showcases Hundreds of  

Life-Size Chalk Murals Over Father’s Day Weekend 


WHAT:            The 21stAnnual Pasadena Chalk Festival, named as the World’s Largest Street Painting Festival by Guinness World Record™ in 2010, welcomes more than 600 artists from Southern California and beyond. Talented artists will utilize 25,000 sticks of pastel chalk to create spectacular murals on the pavement encompassing two city blocks at Paseo Colorado shopping center.  Amazing works-of-art in every style imaginable from classical to contemporary to socially relevant will be created and shown over the course of Father’s Day Weekend and viewed by over 100,000 visitors. 


Guests of all ages are invited to watch artists at work, enjoy live music, shop and dine during the two-day festival. KID’S CHALKLAND will be an area where kids can make Father’s Day cards for dad.There will also be a Pasadena Police Classic Car Show on Green St. on Sunday, June 16 from 10am to 3pm. 


The event is FREE and open to the public. 


WHEN:            SATURDAY, JUNE 15 and SUNDAY, JUNE 16 (Father's Day Weekend) 

                        10:00am – 7:00pm 


            Saturday, June 15 

                                    10:00am           Artists will begin creating chalk murals 


                        Sunday, June 16 

                        12:00pm           At least 100 murals are expected to be completed 

                                    2:00pm            At least 125 murals are expected to be completed 

                                    3:00pm            At least 151 are expected to be completed 

                                    7:00pm            Artist awards 


WHERE:         Paseo Colorado, 280 E. Colorado Blvd., Pasadena, CA 91101 (between Marengo and Los Robles Ave.)  


Chalk Murals locations: GARFIELD PROMENADE and UPPER FOUNTAIN COURT; ANIMATION ALLEY on Lower Theatre Court and CHALK OF FAME on Upper Theatre Court. 


VISUALS:           Over 600 talented artists of all ages and ethnicities creating their work of art -   

      professionals, non-professionals and students. 

  • Spectacular masterpieces created on pavement throughout Paseo Colorado’s beautiful Garfield Promenade and Upper Fountain Court. 
  • KID’S ChalkLand, where children can chalk Father’s Day cards to take home. 
  • ANIMATION ALLEY, spotlighting some of the top and upcoming animators and graphic designers from Southern California. 
  • CHALK OF FAME, sponsored by ArcLight Pasadena will be designated for artists who will create chalk murals of famous movie posters. A special prize from ArcLight Pasadena will be awarded to the winning mural in this category. 
  • Thousands of visitors each day. 
  • Live music representing many cultural influences. 
  • Artist Gallery featuring small painted canvases by festival chalk artists available for viewing and purchase with proceeds donated to the Light Bringer Project (www.lightbringerproject.com).  
  • El Cholo Grill & Cantina, outdoor patio area featuring food and drinks in Upper Fountain Court 
  • Pasadena Police Classic Car Show featuring classic and fun cars and the Pasadena Police Helicopter on Sunday, June 16 from 10:00am to 3:00pm 



Call 626-795-8891 or visit www.pasadenachalkfestival.com. 



Broadcast/satellite trucks should park off Colorado Blvd. and Euclid (trucks are not allowed to park on property, but they can run cable through if necessary). 


All other media driving automobiles such as cars and vans are suggested to park on the top level of the Marengo parking structure located between Green Street and Colorado Blvd.  Vehicles can also park in any of the additional parking structures on property.  If parking in the Marengo parking structure, the media check-in table is easily accessible by walking across the pedestrian bridge leading to Fountain Court. 



Upon arrival, all press should check-in at the media table located on the lower level at the main stage near J. Jill store.  


If parking on Paseo Colorado’s property, parking will be validated for all media who has checked-in.  Vouchers will be given at the press table (media credentials are to be presented). 


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 Chalk Festival 2013 pic 3 



Donald Wilson dwilson@mcraigassociates.com 310-899-2900 

Deborah Blackford blkfrd@earthlink.net 714-280-8765 

*High-resolution photos are available upon request


The World’s Largest Street Painting Festival Benefits Non-profit Arts Organization, Light Bringer Project and Features Breath-taking Murals Created by Hundreds of Chalk Artists 


PASADENA, CA – (April 19, 2013) –Paseo Colorado shopping center welcomes the return of the 21st Annual Pasadena Chalk Festival over Father’s Day Weekend, June 15 – 16 from 10 a.m. – 7 p.m. Over 600 dedicated and talented chalk artists from Southern California and beyond will come together at Paseo Colorado to showcase this unique art form. The festival offers visitors an opportunity to shop, dine or see a movie as they witness the amazing chalk murals created by the artists come to life before their very eyes during the two-day festival which is FREE and open to the public. 


Celebrating its 21styear, the Pasadena Chalk Festival places over 25,000 sticks of pastel chalks in the hands of hundreds of Madonnari (Italian for street painter) to spend the weekend on their hands and knees creating spectacular murals on concrete areas throughout the shopping center that stretches over three city blocks.  In every style imaginable, from classical to contemporary, whimsical and fantastic, to socially relevant, the murals are designed and created by independent artists as well as teams representing art schools, museums and cultural centers. The artists are an incredibly diverse group, representing many ethnicities and age ranges. Prestigious cultural festivals in Europe, North America and South America celebrate this traditional art form and are popular attractions for artists, art lovers and people from all walks of life.  


In addition to the extraordinary opportunity to watch artists at work, guests can enjoy live music throughout the weekend and children can get creative in the Kid’s Chalkland, where kids can make Father’s Day cards for dad.  There will also be a Pasadena Police Classic Car Show on Sunday from 10am to 3pm featuring classic and fun cars as well as the Pasadena Police Helicopter.  


One of the highlights of the Pasadena Chalk Festival is Animation Alley, a specifically designed area spotlighting some of the top and upcoming animators and graphic designers from Southern California. This feature has proven to be a success as gifted artists shaped masterful chalk renderings of their signature work, including classic characters, renowned personalities from film and television and the artist’s own original murals. Animation Alley will be located in the Lower Theatre Court at Paseo Colorado. One of the Festival sponsors, Jet Blue will be awarding free roundtrip tickets (anywhere the airline flies to) to the first-place winning mural team in Animation Alley. Furthermore, they will also be awarding roundtrip tickets to first, second and third-place winning team in the overall festival competition. The tickets are good for one year. 


In 2010, the Pasadena Chalk Festival introduced a new addition for the artist that is still a “must-see” among festival-goers. On the Upper Theatre Court, the new Chalk of Fame- sponsored by ArcLight Pasadena – is designated for artists who will create chalk murals of famous movie posters. A special prize provided by the movie theater will be awarded to the winning mural in this category.    


Always a highlight of the Pasadena Chalk Festival is the Artist Gallery where people can bid on affordable, small painted canvases created by the participating artists and a variety of Festival merchandise that will be available for purchase with proceeds benefiting the Light Bringer Project. Dick Blick Art Materials will be providing new unpainted 12” x 12” canvases the artists use to create their art donation for the silent auction. They also will be providing pastel chalks for the artists. 


Likewise, The City of Pasadena Cultural Affairs Division is a major sponsor of the Chalk Festival. They generously provided a sizeable grant to assist with the production of one of the city’s most prominent public event. 


At the conclusion of the festival, participating artists will select the outstanding murals of the festival from amongst their peers.  Awards include 1st, 2nd and 3rd Place Best of Show, Best Technique, Best Use of Color, Best Artist Original Design and more. Festival visitors will also have the opportunity to vote for their favorite mural, the “Paseo Colorado People’s Choice” award. Ballots will be available in the shopping center’s participating retail stores.  


The Pasadena Chalk Festival benefits the community arts programs of the Light Bringer Project, a Pasadena-based, non-profit arts organization founded by local residents who were interested in the role the arts, architecture and design played in the growth and development of their community.  For more information on Light Bringer Project programs and partnerships, visit www.lightbringerproject.com.   


Paseo Colorado is located at 280 East Colorado Boulevard (between Marengo and Los Robles Avenues) in the heart of Pasadena’s historic downtown Civic Center.  Plenty of convenient parking is available. For festival information call (626) 795-8891 or visit www.pasadenachalkfestival.com. 


DDR is an owner and manager of 454 value-oriented shopping centers representing 116 million square feet in 39 states, Puerto Rico and Brazil. The company's assets are concentrated in high barrier-to-entry markets with stable populations and high growth potential and its portfolio is actively managed to create long-term shareholder value. DDR is a self-administered and self-managed REIT operating as a fully integrated real estate company, and is publicly traded on the New York Stock Exchange under the ticker symbol DDR. Additional information about the company is available at www.ddr.com. 





























Posted: 6/13/2013 04:30:00 PM
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