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Office of the City Manager

Competitor Group Announces Rock ‘n’ Roll Marathon Series Expansion to Pasadena

Inaugural Rock ‘n’ Roll Pasadena Half Marathon Expands Global Series to 23 Host Cities in 2012 Pasadena, Calif. (May 4, 2011) – Competitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, today announced the unveiling of the Rock ‘n’ Roll Pasadena Half Marathon. Providing runners with a music-filled route through one of California’s most iconic cities, the Rock ‘n’ Roll Pasadena Half Marathon will be held on Sunday, Feb. 19, 2012. “We are very excited to be expanding our global marathon series to one of California’s most recognizable destinations,” said Peter Englehart, CEO, CGI. “Pasadena offers some of the most scenic running opportunities in California, and coupled with the vibrant and active running community here in Los Angeles County, the Rock ‘n’ Roll Pasadena Half Marathon is sure to be one of the premier stops on the 2012 tour.” Starting and finishing at the internationally recognized Rose Bowl, the Rock ‘n’ Roll Pasadena Half Marathon will provide runners with a musically-themed, 13.1-mile course weaving through Pasadena’s most historic landmarks and business districts. The Pasadena event will also serve as a great training tune-up run for the Dodge Rock ‘n’ Roll San Diego Marathon and Half Marathon in June. “Pasadena is home to many of the world’s most distinguished institutions and events, including the Tournament of Roses Parade, the Rose Bowl Game and the California Institute of Technology,” commented Pasadena Mayor Bill Bogaard. “For this reason the Rock ‘n’ Roll Pasadena Half Marathon is a welcome addition to our portfolio of world class events. Whether you’re local to Southern California or will attend as part of a destination trip, we will welcome you to Pasadena in February for an entertaining long weekend.” With the addition of Pasadena, the Rock ‘n’ Roll Marathon Series is now in 23 cities across the world, with events held in the U.S. and Madrid, Spain. Offering participants with a unique running experience, the series provides live local bands, cheerleaders and a venue for thousands of fans to cheer on their friends and family. Past Rock ‘n’ Roll Marathon concert headliners have included Seal, Blues Traveler, Journey, B-52s, Goo Goo Dolls and Bret Michaels. For more information, please visit http://competitor.com.

Contact: Dan Cruz, 619-925-7671 dcruz@competitorgroup.com Katie Casey, 310-578-7050 Casey@formulapr.com

 

Posted: 6/22/2011 08:25:00 AM